Edwin founded Dealer Marketing Associates Inc. in 1989 and is now DBA at AutoRenu and Dealer Pro Series. Throughout the many years of serving in the Automobile Industry, a "relationships first" principle has sprung forth. We are now committed to translating the idea of, “we make things look good,” to the cosmetic condition of automobiles. Ed and his wife, Dana, married in 1984 and are enthusiastic about building with their children, grandchildren, and whomever else allows them the opportunity to share and love.



After thirty plus years of managing new car dealerships as an Executive GM, Jimmy brings his experience to Dealer Pro Series. With passion and integrity, he partners with car dealers to bring excitement and processes not seen in the past, teaching a new way to attract customers to sales departments and service lanes. He enthusiastically models servant-based leadership which starts at the dealership’s front door, ultimately delivering positive results to the bottom line. Jimmy resides in Saint Augustine, FL. He and his beautiful wife, Misty, have three sons, Travis, Cory, and Wyatt, in addition to seven grandchildren.



Tom comes to Dealer Pro Series with over 25 years of Automotive Industry experience. He worked his way from Salesperson to General Manager and touched every position in between. Tom is passionate about integrating new technology and culture into already established operations. He fosters improvement in Dealer Pro Series partners' CSI, cost control, and team development, watching them grow through the company’s finely tuned process. Tom has two sons, Joey and Mitch. When he isn’t on the road, you can find him riding his bike!



Brian is based in Washington D.C. and comes to Dealer Pro Series after spending several years working overseas with the non-profit organization, CRU. He is passionate about helping Dealer Pro Series customers enjoy the process of keeping cars looking brand new! Brian lives out the mantra "wherever there are people, there is purpose." He and his wife, Casey, share a spunky golden retriever, Maple. You can find Brian at the gym when he isn’t in the office!



Jake comes to Dealer Pro Series with extensive logistics and warehouse management experience. He is passionate about making sure every Dealer Pro Series customers receives excellent service and quality products. He enjoys going to baseball games and rooting for the Baltimore Orioles. He is married to his best friend Cassandra and has 3 wonderful kids Olivia, Carson and Lillian.


Dealer Pro Series was founded by Edwin Wooley, who after over 30 years in the car business observed that the detailing department is almost always a point of pain in dealerships. Ed’s ability to look toward the future and see what is not yet a reality led to his partnership with Meguiar’s and the development of the Dealer Pro Series Program. 

While our products are the most award-winning in the world, the true value of our service is in the process. Through our company’s principles of relationships, information and communication, and compliance, we are setting the industry standard for cosmetic service, enhancement, and care.

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